Last updated: 11/04/2025

At The Art of the Dragon, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect any data you provide when using our website or communicating with us.

1. Who We Are

The Art of the Dragon is a UK-based fire performance agency. For the purposes of UK data protection law, we are the “data controller” of the personal information you provide.

2. What Information We Collect

We may collect the following information when you use our website or contact us:

• Your name and contact details (e.g. email address, phone number)

• Performance or technical experience and relevant qualifications

• Application details via forms

• Any files or media you choose to share (e.g. photos, CVs)

• Website usage data (e.g. page visits, time on site) via analytics tools

3. How We Use Your Information

We only use your information for the following purposes:

• To respond to your enquiries and messages

• To manage performer or technician applications

• To match you with appropriate opportunities

• To organise community events, content days or group communications (if you consent)

• To comply with legal and insurance requirements

• To improve our website and services

We do not share your information with third parties for marketing purposes.

4. Legal Basis for Processing

We collect and process your data under the following legal grounds:

• Your consent (e.g. when you fill out a contact or application form)

• To fulfil a contract or prepare to enter into one

• To comply with legal obligations (e.g. safety documentation)

• Our legitimate interest in managing and growing our business

5. How We Store Your Data

We store your data securely using encrypted tools and password-protected systems. Only authorised team members have access to submitted applications and contact details.

We retain your data only as long as necessary—for example, while you’re active in our performer or tech pool or as required for tax and insurance purposes.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request corrections or updates

• Ask us to delete your information

• Withdraw your consent at any time

• Complain to the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at management@theartofthedragon.com.

7. Cookies and Analytics

Our website may use cookies or analytics tools (like Google Analytics) to track general usage patterns. This helps us improve site performance, but it does not identify you personally.

You can control or disable cookies through your browser settings at any time.

8. Third-Party Links

Our website or forms may occasionally link to third-party sites (e.g. media portfolios, social media). We are not responsible for their privacy practices—please review their policies separately.

9. Updates to This Policy

We may update this policy from time to time. The latest version will always be available on our website with the updated date at the top.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:

📩 management@theartofthedragon.com